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Blog of Adam Daifallah -- author, journalist, law student. Lover of politics, writing, golf, curling, fitness, fashion, bacon and maple products -- not necessarily (but probably) in that order. Partisan of the Anglosphere. Contact me via email at adam@daifallah.com. This summer I am joined by Keir Wilmut and Omar Soliman.
Sunday, February 29, 2004
John Laschinger
You've gotta give John Laschinger -- the man currently managing Belinda Stranach's Conservative Party leadership campaign -- a ton of credit. Lasch is a legend, not only because he's acknowledged as being Canada's first "full-time" political campaign manager, but also for the consistency of his various shewd, proven campaign tactics. Take this "memorandum," released yesterday to members of the "Belinda Campaign Team." This move, like when he releases a poll mid-way through a campaign showing his candidate is the voters' "preferred choice," is a classic Lasch move. Quoting from from the "memorandum" to the "campaign team":
Some time ago, the media reported that all was not well for Stephen Harper in his own riding of Calgary Southwest. His board of directors refused to endorse his leadership bid. This is not for public consumption, but you might be interested to know that by this afternoon, we will have added 500 new members in his riding.
"Not for public consumption" my ass! LOL!!! The thing was leaked to every bloody reporter in the country. And of course they lapped it up, as they have every time in the past. (I suppose that's why Lasch keeps doing it. It works!) Great tactic, and I give him full marks for it. Look for more clever stuff like this from the master in the coming weeks.
Note: Apparently a lot of Laschinger's methods and strategies are laid out plainly in his book, Leaders and Lesser Mortals, which I have not read but intend to soon.
UPDATE: A Conservative Party source says the Harper folks are actually glad about this stuff coming from Belinda's campaign, and look forward to more of it. They apparently want to get their supporters worried, making them more likely to turn out and vote on March 20.
# posted by Adam Daifallah : 12:05 AM
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