Interesting read from Urquhart on the summer campaign in Ontario.
Ontario Tories will be pleased to know that their leader is hard at work in anticipation of the fall provincial election. Unfortunately, any seasoned political campaigner knows that a leader's "prodigious work ethic" is never really directly correlative to their political success. The hype and circumstance of a heated electoral contest (one that, in all likelihood, will result in a minority government) dictates otherwise.
Here's a thought:
Forget the hand-shaking on the BBQ circuit...Tory's team will need to identify new and creative ways to get their message across to Ontarians. I'm inclined to believe that we should go negative sooner or later (and that has nothing to do with having worked for Warren Kinsella for over a year ;-). It's just plain and simple: the "Leadership Matters" mantra is too open-ended for a public that has yet to see what John Tory can offer. We need to go neg, NOW. Leave all the fancy policy stuff for the campaign period--it's going to be long enough.
# posted by Omar Soliman : 1:54 PM
